Project Overview

The Problem

I had originally created author/comedian/artist Mollie Howey’s website as a landing page for users to purchase her book, but she reached out to me for a refresh because her business was expanding. She wanted to update the site with her new business name and logo, as well as showcase her paint portfolio for future gigs and incorporate her author/comedian talents.

Process

My process started with gathering all of the new content that Mollie wanted me to showcase on the site. From there, I worked on the new site architecture and layout options. Next, I came up with three separate user personas—the person wanting to book Mollie for a paint gig, the person wanting to book her for a comedy spot, and the person wanting to purchase her book. These personas guided me through their journeys as I created wireframes. Creating the website in Squarespace meant that I could quickly and easily go from wireframes to a high-fidelity prototype for Mollie to approve.

Outcome

My approach was to use Mollie’s new business name “Haus of Heckler” as a way to section her talents, with her painting/wallcovering skills living under “Haus” and her comedy/author skills living under “Heckler”.

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